Lab+3


 * CCT333H5 Tutorial #3 Questions: **

Before Jan Chipchase’s was employed at Frogdesign, he was stationed at Nokia a cell phone company in Finlan. Jan Chipchase’s prior job required him to aid Nokia in creating/selling and cell phones that fulfill the desires of customers in various countries, with an emphasis on the developing countries. In developing countries, majority of their people do not consider cell phones as necessity to their daily lives. Nevertheless, Jan tried to educate and convince people that their lives will be better and more efficient if they possess a cell phone.
 * 1. Describe Jan Chipchase's prior job (he now works at frog design **[|**http://www.frogdesign.com/**]** ) in relation to his work at Nokia. What are the two names he is given in the article? **

Jan’s work recording and interpreting data about human behaviour and transmitting the findings back to the company so the technologists and designers may further develop the products. It is vital to be attentive to current trends as well as be responsive in modifying the products in order for Nokia to achieve superior products. In turn, basically using customer feedback to enhance customer satifaction.

Jan worked as part of the research team at Nokia. He was given the names ‘human-behavior researcher’ and a ‘user anthropologist’ in the article.


 * 2. “It’s really quite striking,” Hammond says. “What people are voting for with their pocketbooks, as soon as they have more money and even before their basic needs are met, is telecommunications.” (World Resources Institute) **
 * In the spirit of this quote, describe four instances of how owning a cellphone enables users to better their lives. **

Enhanced communication- Individuals can call each other directly from anywhere whereas a landline can be shared and can only be used within a specific range. This allows people to contact anyone, anywhere in the world, reducing boundaries for business or personal use. For instance, farmers in Nepal use cell phones to communicate in order to check current market prices and get the best deal.

Text messaging is also known as SMS or short messaging service to deliver instant text message. This very fast feature allows one to stay connected for cheaper rates than minutes on a cell phone. It is most convenient to people in situations where they cannot talk on the phone for example an important meeting.

Productivity encompasses the amount of output from a production process per unit of its input. Cell phones yield faster communication results between people, reducing boundaries generating greater economical efficiency. This can be exemplified through the article of the fishermen from Kerala India, who improve efficiency by using cell phones to yield optimum results. The fisherman calling ahead to catch and resell exact number of fish, thus being as efficient as possible, achieves this.

Convenience is a factor, which all users get accustomed too. Once a user possesses a cell phone, it becomes very difficult to abandon the convenience into which they adopted. Making their lives easier, by being more efficient will result in happier and safer people. For instance, within the article about the Uganda mother who must journey three hours just to check if the doctor is in. It would be much easier for the doctor to get notice and help patients during the emergency if he can be contacted by a phone call or text message.